Digital marketing has its place, but physical marketing is still a fantastic way to bring in new customers. Wide-format printing is the perfect option for store signs, outdoor banners, trade show displays, and a lot more. Before having something printed, though, make sure it’s going to look great, reach the right people, and get their attention. Some tips to help with designing an ad to use with wide format printing Chicago include the following.
Simplicity is Better
Be simple. More is not better when it comes to signs, as more can quickly become too cluttered and distract from the original message. Someone driving by should be able to quickly and easily see what the banner or sign is for, not have to pull over to read it all. For wide-format printing, use a simple message and visuals to make it easier for potential customers to see what it says in a hurry.
Be Bold
Bold and high-contrast colors are a great way to make the ad easier to read. Use colors that match the branding for the company, but make sure all fonts are easy to read from a distance. If the background is a lighter color, use black for the font. If the background is darker, go for white. Avoid busy patterns that can detract from the overall message and make it harder to read what’s important.
Clean Fonts are Easier to Read
Fonts should be basic, not elaborate. While a striking cursive font may look gorgeous, it’s not going to be easy to read, even if it’s on a billboard, by people who are going by quickly. A more standard font is going to be much easier to read. Don’t switch fonts a lot, either. Stick with one or two fonts on the ad to make it as easy as possible to read.
Visual Components Capture Attention
Adding photos or images can help capture the attention of those passing by, but it is still important to keep them as simple as possible. Consider adding a logo or other branding component to capture attention without taking away from or covering up the main message behind the ad. This makes it more likely that people will notice the ad when they’re passing it.
Don’t Forget the Call to Action
Though the ad should be as simple as possible, don’t forget to include a call to action. This should be short and easy so those who pass by will be able to notice it. Think about adding the business website to the ad, including a QR code that people can use as they walk by, the business phone number, or the address. If the business is nearby, the call to action can be as simple as an arrow showing people where to go.
Ready to start designing? It’s important to take the time to perfect the design before sending it to the printer. Be sure to follow each of these tips and consider working with a designer to make the physical ad as effective as possible. By working carefully on the design and having it printed by the experts, it’s possible to create a fantastic banner, store sign, or other item that will work to bring in new customers.